Free shipping in US & Canada Free shipping in US & Canada
Home / Articles


The LenzO®: The Vacationer’s Dream

The LenzO®: The Vacationer’s Dream

These days, it’s hard to think of anything more precious to us than our smartphones. They’re our calendars, cameras, entertainment systems, music players and social link to the world. From recipes to definitions, we have limitless knowledge all packed into one small device. Information, photos and videos can be shared with our friends in an instant. The LenzO® takes the iPhone’s convenience to a new level; beautiful underwater photos and videos can be shared the second you get back on land.  

When it comes to taking high-quality underwater photos on vacation, the LenzO®’s convenience can’t be beat. With traditional high-end film and photo equipment, the fear of damaging your sensitive gear would be an ever-present worry. The LenzO®’s durability and portability make it easy to carry with you wherever you go, without the fear of ever damaging your equipment. Its swing arms simulate your thumbs, so operating the housing is intuitive and user-friendly. On top of that, there is no need to download any special apps to make it work; the LenzO® only requires the iPhone’s native camera app.

The LenzO® lets you use all of the iPhone’s camera features, and even makes it easy to switch between camera modes underwater. You can take standard photos, adjust the iris, zoom, take burst shots and even take underwater panoramas. Your phone can help you express yourself, and the LenzO® elevates that expression to a whole new frontier.

The LenzO® is any vacationer’s dream. Compared to other low-cost underwater photo equipment, the LenzO® is the only one that combines a ton of camera modes, the ability to browse through your photos and videos while underwater and the ease of instantly uploading your memories to social media. Your smartphone is an incredible device; why limit it to the land?

DEMA 2016

DEMA 2016





DEMA 2016 was a huge success. Through the sales efforts of the ValsTech team, we were able to establish relationships with dealers, distributors, media agencies and other dive-technology manufacturers over the course of the show. We maintained steady traffic around our booth for the duration of the show, proving to the dive technology community that iPhones are the underwater imaging device of the future. Through our seminars, interviews and demonstrations, we’ve convinced the dive community of the benefits of using their smartphones to film and take photos underwater, as well as the safety, reliability and ease of using the LenzO™.

Customers and dealers approached us with feedback saying that they were most likely to trust their phone with a ValsTech housing rather than a competitor’s housing, and that our housing was packed with more features than any other. In the days following DEMA, we received several emails from our customers in which they praised the product and expressed their eagerness to use it.

We found that trade shows are an effective way of highlighting our product features and generating sales. They allow us to spend time with each individual customer to answer any questions and to explain the features of the product in-depth. For our business, a satisfied customer from a trade show is a potential lead towards online sales and positive exposure in social media. We believe that as the recognition of our brand begins to spread that our trade shows will only get more successful.




Over the course of the show, we teamed up with Ultralight Control Systems and Lume Cube to showcase our housings at other booths and their accessories at our own booth. Our housing is compatible with most third-party grips for housings and lights, so we used this opportunity to cross-promote our products. We sold several third-party grips and directed traffic towards the light producers, and likewise, we received additional traffic sent from the other booths. We also met up with smartphone app producers whose apps are compatible with our housing. We would like to further explore opportunities for cross-promotion after DEMA, since it can provide synergistic relationships between us and these other companies.



Our priorities after DEMA include developing our new housings and accessories, continuing to produce inventory for our existing product line, using our list of contacts to lock in additional dealers and distributors, exploring new channels for marketing and finding sources of funding, be it through Kickstarter or elsewhere. We must ensure that the timelines for the release of our accessories and 7 Plus housing are consistent with the information we told our customers at DEMA.

The LenzO™ is positioned to be the industry leader of underwater smartphone housings. The future is pointing towards a shift from cameras to smartphones, and we are confident that the LenzO™ meets the needs of this increasing trend.

How To Use And Maintain An Underwater Case For Your IPhone

How To Use And Maintain An Underwater Case For Your IPhone

Many people might shy away from the prospect of diving underwater and snapping photos with their newly acquired iPhone — just because its enclosed in a protective casing. Apparently, there have been some ugly disappointments with various smartphone accessories, including screen covers and shockproof or waterproof covers. However, some experienced innovators have created revolutionary underwater smartphone housings. After perfecting their skills creating underwater housings for cameras, some underwater casing manufacturers have turned their attention to smartphone housings; their underwater products are marvelous. Therefore, whether you are an ordinary consumer or a professional photographer, you can now use your iPhone to snap HD underwater photos. Just get an excellent underwater case that is shockproof, waterproof, pressure-tested and depth-rated, and learn how to use it below.




Start by testing the seal on the underwater casing for water leakage. Open and then close the casing as instructed on the user manual. Then completely submerge it in water (bucket or bathtub) for about five minutes. Remove it, towel-dry the outside, open it, and inspect the inside for any water leaks. If it's dry, you can now use it to house your iPhone for underwater photography.


Phone Preparation


The next step is to prepare your iPhone for the intensive camera work ahead. For starters, your phone battery should be fully (100%) charged. Additionally, several settings need to be adjusted in your iPhone to ensure optimal functionality, such as network access, phone lock, and brightness settings. Finally, depending on the design of your smartphone housing, you need to customize the home screen to ensure access to the camera and settings controls. You can now place your iPhone inside the casing as instructed on the user manual.




Notably, different underwater smartphone housing models operate differently. Therefore, you need to read the user manual for detailed and accurate instructions on how to use the specific underwater casing for your iPhone. However, there are general operational guidelines that are common for most underwater housings for iPhones. For instance, some of the most popular models feature two swing arms (a primary and secondary swing arm), which are used to operate most of the phones features. Typically, you can use the swing arms to swipe the home screen, access the relevant phone settings, and open and control most of the camera's app features including zooming, snapping photos, and starting and stopping video recording.




After using the smartphone casing for underwater photography, it is advisable to rinse it with fresh water before opening it. This is to remove any sand or debris that might be trapped between the seams. You can now open the casing and remove the iPhone. With the housing open, you can now access the O-ring that seals the back and the front of the housing. Inspect the O-ring and remove any sand or debris that might be trapped around it. If it's dirty, pinch to remove it and then wash it under running water. Before you re-insert the O-ring into the housing lining, dry it completely and apply any lubricant supplied by the manufacturer according to the casing user instructions' manual. If the O-ring is damaged, it is advisable to only replace it with a manufacturer-supplied replacement; according to the user manual. In most models, the housing has stylus contacts for iPhone control. Always avoid touching these stylus contacts and keep the interior moisture-free at all times.