The LenzO®: The Vacationer’s Dream

January 17, 2017

These days, it’s hard to think of anything more precious to us than our smartphones. They’re our calendars, cameras, entertainment systems, music players and social link to the world. From recipes to definitions, we have limitless knowledge all packed into one small device. Information, photos and videos can be shared with our friends in an instant. The LenzO® takes the iPhone’s convenience to a new level; beautiful underwater photos and videos can be shared the second you get back on land.  

When it comes to taking high-quality underwater photos on vacation, the LenzO®’s convenience can’t be beat. With traditional high-end film and photo equipment, the fear of damaging your sensitive gear would be an ever-present worry. The LenzO®’s durability and portability make it easy to carry with you wherever you go, without the fear of ever damaging your equipment. Its swing arms simulate your thumbs, so operating the housing is intuitive and user-friendly. On top of that, there is no need to download any special apps to make it work; the LenzO® only requires the iPhone’s native camera app.

The LenzO® lets you use all of the iPhone’s camera features, and even makes it easy to switch between camera modes underwater. You can take standard photos, adjust the iris, zoom, take burst shots and even take underwater panoramas. Your phone can help you express yourself, and the LenzO® elevates that expression to a whole new frontier.

The LenzO® is any vacationer’s dream. Compared to other low-cost underwater photo equipment, the LenzO® is the only one that combines a ton of camera modes, the ability to browse through your photos and videos while underwater and the ease of instantly uploading your memories to social media. Your smartphone is an incredible device; why limit it to the land?

DEMA 2016

December 05, 2016

 

 

 

INTRODUCTION

DEMA 2016 was a huge success. Through the sales efforts of the ValsTech team, we were able to establish relationships with dealers, distributors, media agencies and other dive-technology manufacturers over the course of the show. We maintained steady traffic around our booth for the duration of the show, proving to the dive technology community that iPhones are the underwater imaging device of the future. Through our seminars, interviews and demonstrations, we’ve convinced the dive community of the benefits of using their smartphones to film and take photos underwater, as well as the safety, reliability and ease of using the LenzO™.

Customers and dealers approached us with feedback saying that they were most likely to trust their phone with a ValsTech housing rather than a competitor’s housing, and that our housing was packed with more features than any other. In the days following DEMA, we received several emails from our customers in which they praised the product and expressed their eagerness to use it.

We found that trade shows are an effective way of highlighting our product features and generating sales. They allow us to spend time with each individual customer to answer any questions and to explain the features of the product in-depth. For our business, a satisfied customer from a trade show is a potential lead towards online sales and positive exposure in social media. We believe that as the recognition of our brand begins to spread that our trade shows will only get more successful.

 

 

CROSS-PROMOTION

Over the course of the show, we teamed up with Ultralight Control Systems and Lume Cube to showcase our housings at other booths and their accessories at our own booth. Our housing is compatible with most third-party grips for housings and lights, so we used this opportunity to cross-promote our products. We sold several third-party grips and directed traffic towards the light producers, and likewise, we received additional traffic sent from the other booths. We also met up with smartphone app producers whose apps are compatible with our housing. We would like to further explore opportunities for cross-promotion after DEMA, since it can provide synergistic relationships between us and these other companies.

 

LOOKING FORWARD

Our priorities after DEMA include developing our new housings and accessories, continuing to produce inventory for our existing product line, using our list of contacts to lock in additional dealers and distributors, exploring new channels for marketing and finding sources of funding, be it through Kickstarter or elsewhere. We must ensure that the timelines for the release of our accessories and 7 Plus housing are consistent with the information we told our customers at DEMA.

The LenzO™ is positioned to be the industry leader of underwater smartphone housings. The future is pointing towards a shift from cameras to smartphones, and we are confident that the LenzO™ meets the needs of this increasing trend.

How To Use And Maintain An Underwater Case For Your IPhone

September 28, 2016

Many people might shy away from the prospect of diving underwater and snapping photos with their newly acquired iPhone — just because its enclosed in a protective casing. Apparently, there have been some ugly disappointments with various smartphone accessories, including screen covers and shockproof or waterproof covers. However, some experienced innovators have created revolutionary underwater smartphone housings. After perfecting their skills creating underwater housings for cameras, some underwater casing manufacturers have turned their attention to smartphone housings; their underwater products are marvelous. Therefore, whether you are an ordinary consumer or a professional photographer, you can now use your iPhone to snap HD underwater photos. Just get an excellent underwater case that is shockproof, waterproof, pressure-tested and depth-rated, and learn how to use it below.

 

Testing

 

Start by testing the seal on the underwater casing for water leakage. Open and then close the casing as instructed on the user manual. Then completely submerge it in water (bucket or bathtub) for about five minutes. Remove it, towel-dry the outside, open it, and inspect the inside for any water leaks. If it's dry, you can now use it to house your iPhone for underwater photography.

 

Phone Preparation

 

The next step is to prepare your iPhone for the intensive camera work ahead. For starters, your phone battery should be fully (100%) charged. Additionally, several settings need to be adjusted in your iPhone to ensure optimal functionality, such as network access, phone lock, and brightness settings. Finally, depending on the design of your smartphone housing, you need to customize the home screen to ensure access to the camera and settings controls. You can now place your iPhone inside the casing as instructed on the user manual.

 

Operation

 

Notably, different underwater smartphone housing models operate differently. Therefore, you need to read the user manual for detailed and accurate instructions on how to use the specific underwater casing for your iPhone. However, there are general operational guidelines that are common for most underwater housings for iPhones. For instance, some of the most popular models feature two swing arms (a primary and secondary swing arm), which are used to operate most of the phones features. Typically, you can use the swing arms to swipe the home screen, access the relevant phone settings, and open and control most of the camera's app features including zooming, snapping photos, and starting and stopping video recording.

 

Care/Maintenance

 

After using the smartphone casing for underwater photography, it is advisable to rinse it with fresh water before opening it. This is to remove any sand or debris that might be trapped between the seams. You can now open the casing and remove the iPhone. With the housing open, you can now access the O-ring that seals the back and the front of the housing. Inspect the O-ring and remove any sand or debris that might be trapped around it. If it's dirty, pinch to remove it and then wash it under running water. Before you re-insert the O-ring into the housing lining, dry it completely and apply any lubricant supplied by the manufacturer according to the casing user instructions' manual. If the O-ring is damaged, it is advisable to only replace it with a manufacturer-supplied replacement; according to the user manual. In most models, the housing has stylus contacts for iPhone control. Always avoid touching these stylus contacts and keep the interior moisture-free at all times.

3 Unique Specs In Underwater Smartphone Housings For Professional Photographers

September 27, 2016

Modern phones, or smartphones, have revolutionized the world of gadgetry. Several years ago, there were specialty gadgets for every single need or function. For instance, there were watches for time, radios for music, and cameras for photography. Nowadays, all these functions and countless others are all available in a single device — the smartphone. Smartphone cameras are ranked by their most functional and prominent features. The latest iPhone models are primed with HD cameras that can take exceptional, professional-level photos. As such, they can be used by scuba divers and other underwater professionals for photography. They only require an equally exceptional underwater housing for protection and enhanced functionality. Expectedly, most modern underwater smartphone casings feature numerous protective, optical, and control features. However, there are three unique specs that should be considered when looking into underwater casings if you wish to enhance your photography as a professional.

 

Optical Dome Lens

 

The most dynamic and versatile feature in high quality underwater housings is the optical dome lens. Outfitted with easily operable zoom features and an underwater field of view that is similar to its land view, this lens is designed to optimize the photographic capability of your iPhone. As a professional, you might decide to take some photographs in rough/harsh environments. Do not worry; the optical dome lens will survive. Featuring a tough, scratch-resistant and anti-reflective coating, the dome lens is durable and ensures obscurity. To ensure that your professional photos are sharp and clear, the modern dome lens produces no distortions or soft corners. To squeeze more value from the money paid for your underwater case for iPhone, you might also consider additional protective features like the presence of a unique dome port safety locking mechanism to keep the lens safe and secure. Superior underwater casing models also have a built-in functional selfie dome lens.

 

Color Correction Filters

 

As a professional photographer, one of your biggest concerns is the quality of photos that will be taken with your newly outfitted iPhone. Compared to land photography, underwater photography is a bit more challenging and contingent. Incidentally, the quality of your underwater photography depends on several factors and conditions including depth, distance, lighting and visibility. So, how do you counter these underwater issues and still achieve quality photography? Well, some innovators have already thought of that. The latest underwater housings feature internal color correction filters — usually two of them — to balance underwater colors. For instance, you can buy an underwater housing with magenta and red color filters and then use magenta during normal photography, such as in close-to-surface shots and pool and lake photography. The red color filter will come in handy in deeper surfaces. Use your phone to monitor and adjust the best color filter depending on the environment.

 

Light Mounts

 

Whether you are on land or underwater, the quality of lighting reflects on the quality of photographs that are taken. Professional photographers usually mount lights on their cameras to illuminate dark places. Similarly, modern housings feature top and bottom threads that can be used to mount lights on them. Also, some upcoming models are expected to include a grip arm attachment where lights can be mounted as well. All in all, by choosing an excellent underwater housing for your smartphone, you can be assured that your professional photography career will continue to excel and improve, and your shots will be more impressive and true to life.

3 Major Features To Consider Before Buying Any Underwater Smartphone Housing

September 26, 2016

In the world of IT, any amazing innovation usually triggers a string of other fantastic IT-related innovations. This is the case with underwater smartphone casings/housings. As smartphone manufacturers — read Apple — continue to enhance the functional capabilities of mobile phones, such as HD quality cameras, their applications have continued to expand. For instance, you can now use your iPhone to take high quality, professional photos on land. And, with a little sophistication, you can use it to take professional underwater photos, too. Whether you are a novice or professional scuba diver, surfer, sailor, or an everyday outdoor enthusiast with a keen interest in underwater photography, you can now use your smartphone to take exquisite HD underwater photos without risking damage to your expensive phone. Just get an excellent underwater housing, by considering the following features, and you are good to snap and splash at the same time.

 

Smartphone Protection

 

If you decide to use your multi-functinal smartphone to take underwater photos, you must ensure that it has ample protection. In this light, you need an equally functional underwater casing that will ensure its safety. Luckily, there are special casings that are designed for specific smartphone models to enhance functionality and protection. For instance, if you decide to use your iPhone 6/6s underwater, buy the corresponding underwater housing for this model to ensure perfect fitting and operation. Also, consider the following protective features before acquiring one. First, the casing should be pressure tested and depth rated to your desired underwater sink/dive level. Top ones are rated to 100 meters. Secondly, the case should have a smartphone retaining system to hold your phone in place and amortize shock. Thirdly, the housing should be secure and properly sealed with a hardy and accurate main safety lock for effortless opening and positive closing.

 

Optics

 

As much as you are concerned about your smartphone's protection, while using it underwater, you must also be curious about the functional setbacks of covering it with an extra case. That is fair considering some of the touch-related inhibitions that have occurred after covering a smartphone in a low quality screen protector. As a professional, you will be relieved to learn that modern underwater housings enhance, instead of limit, the functionality of your smartphone. In other words, your iPhone's cameras will work even better if you get a good underwater casing with some of the following optical features. First, an optical dome lens with an underwater field of view that matches the land view — and one without distortions or soft corners. For longevity and obscurity, choose a scratch resistant dome lens, whose port has a safety locking mechanism, with anti-reflective coating. Secondly, an excellent underwater casing should have internal color correction filters for balancing underwater colors accurately. Finally, consider additional optical enhancements like a built-in optical selfie dome lens.

 

Controls

 

Again, this is a matter of functionality. You must be wondering if the underwater housing will inhibit your access to the smartphone controls — the answer is no. Top quality underwater housings are optimally designed with ergonomic controls that enable access to all the smartphone's camera functions. Before you buy, confirm full ability to access resolution and frame rate settings and also the following native camera features: stills, video, bursts, panoramic, time-lapse, and square shooting modes. You should be able to swipe to unlock your phone and a sleep/wake push button should be available.

3 Benefits Of Using An Excellent Underwater Case For Your IPhone As A Professional Photographer

September 26, 2016

Several years ago, everyone would have laughed at anyone claiming to use a phone to take professional photographs. Today, you can use your iPhone to take HD underwater photos — you only need a secure, protective housing. Undoubtedly, the image of a typical professional photographer must still be embedded in your mind. The half-sleeve jackets with multiple pockets for storing films, the extended lens, flash-mounted cameras slung over both shoulders, and the detachable tripods for mounting the expensive looking cameras. It was all too theatrical. Anyway, that was before the smartphone was invented. Nowadays, a professional photographer can fit all his/her equipment in his pants' pockets — that’s the beauty of invention and innovation. Similarly, a modern-day professional photographer can enjoy multiple benefits by using a cased iPhone for underwater photography.

 

High Quality Photography

 

Obviously, many professionals use their iPhones to take ordinary photos on land today and they can attest that the quality is exemplary. Likewise, you can use iPhone to take incredible underwater photos — you just need to do a little outfitting. Veteran innovators, who used to design underwater camera housings, are now focusing on smartphone housings. As such, the latest underwater smartphone housings are amazing. For starters, they feature an optical dome lens designed for land and underwater use, meaning it offers the same field of view underwater as on land. And to ensure that your photos are extra sharp and clear, this dome lens has internal color correction filters and it produces no distortions or soft corners. Therefore, instead of investing in two commutable gadgets (phone and bulky camera), you will achieve the same, or even superior, functionality with just your iPhone and its sleek underwater case.

 

Enhanced Smartphone Protection

 

You might be worried that the idea of using your iPhone for underwater photography might be too farfetched and risky and that this whole enterprise is an exercise in futility. That is fully understandable considering the inherent risks involved — your phone might be damaged by shock, water leakage or water pressure. What you might not know is that all these risks have been considered and averted. You iPhone will be fully protected in a hardy casing that is pressure tested and depth rated, up to 100 meters. The best underwater iPhone casings feature a specially designed retaining system that holds the smartphone securely in place and amortizes shock. They feature a secure main safety lock and a tight-fit rubber O-ring seal to prevent water leakage.

 

Ergonomic Controls

 

Finally, you might be concerned about accessing the controls and features of your iPhone, now that it is fully enclosed in a foolproof underwater housing. The good news is that superb underwater casings feature ergonomically designed controls to ensure ease of access to all the native smartphone camera functions, including 4K mode, access resolution and frame rate settings. Modern underwater housings for iPhones are designed for specific models and their subsequent models, such as iPhone 6 and iPhone 6s. Therefore, the housings feature optimal design features and ergonomic controls to ensure 100% fit and operation of each specific model. By getting the right housing for your iPhone model, you are assured of full access to stills, video, bursts, panoramic, time-lapse, and square shooting modes. Also, you will still be able to swipe to unlock the iPhone and you will have a sleep/wake push button for active operation. You will never loose functionality or access just because your phone is in its protective underwater housing.

Ocean Futures Society

August 31, 2016

ValsTech and Ocean Futures Society in collaboration. View full article →